Categories: Articles

You Say del.icio.us – Now Say Delicious.com

If you’ve been following this Six Pixels of Separation Blog, you know how fond I am of the online social network for bookmarks, del.icio.us (you can find my saved items here: delicious – Mitch Joel). If you’re a fan too, you’ll note that even with their sale to Yahoo! a few years back, little has changed in terms of design and interface… until now.

It’s no longer del.icio.us. Now, it’s delicious.com. It’s got a new look, feel and even some new functionality.

I don’t hide my love for Delicious either. Back in October of last year, I wrote this Blog posting, Why del.icio.us Is Becoming My Default Search Engine For Research, for the Canadian Marketing Blog where I said:

"del.icio.us is most powerful because the content that is being tagged and stored is stuff that individuals have chosen and flagged. A real human being. So, when I am looking to do market research on something like email open rates in the United States, and I see a report, Website, web page or article that someone has tagged, my feeling is that it must be of value (one of my favorite features of del.icio.us is that for each item you can see how many people have tagged that specific piece of content). That is respect.

Respect is a huge factor in deciding what content lives (or dies) to the individual (are you listening Marketers?). Knowing that a group of people have identified the same piece and tagged it for themselves, is a completely different search spirit."

Now, it’s new and improved. And, while it’s taking some time for me to get the flow (old habits die hard), I am really enjoying everything they’ve done.

And, according to the delicious blog, here’s another reason for the change:

"We’ve seen a zillion different confusions and misspellings of ‘del.icio.us’ over the years (for example, ‘de.licio.us’, ‘del.icio.us.com’, and ‘del.licio.us’), so moving to delicious.com will make it easier for people to find the site and share it with their friends. Of course the old del.icio.us domain and all its URLs will continue to work. Also note that the domain change requires a new login cookie, which is why everyone has to log in again.

It has taken us a while to get here, and we really appreciate all the patience and support you’ve shown us. Now that our new platform is in place we expect to release new features more quickly. Please check out the new site and then head over to our new discussion forum to let us know what you think and what you’d like to see next. We’ll be listening."

So, delicious.com is faster, has a more robust search engine behind it and a brand new look and feel. There’s only one question left: why on earth are you bookmarking pages in the "favourites" folder of your chosen Web browser over saving it, tagging it, sharing it and leaving it online?

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.