Categories: Articles

What's A Yahoo?

How much time do you spend thinking about Yahoo?

I spend a lot of time thinking about Yahoo. Not the Yahoo you used to use as a gateway to the Internet (or for common searches), but the Yahoo of today. “Yahoo is dead.” This is the typical sentiment/eye rolls I get when I mention Yahoo (much like talking about MySpace) to anyone, but I am left wondering if Yahoo’s biggest challenge is how they communicate and market their own brand? That web portal/search platform called Yahoo has changed – dramatically – since it was no longer cool to use them for search.

Does Yahoo have a future?

Yahoo definitely has a very interesting portfolio diversification strategy in play. They are being challenged (as most public companies are), but there is a lot of money and attention at stake here. In all of the current commotion surrounding Yahoo, I found the conversation between Yahoo’s current CEO (and former Googler), Marissa Mayer, with Charlie Rose very captivating. Rose doesn’t pull any punches, and Mayer is quite clear in describing both what Yahoo is today, where the attention is currently being spent and a lot of vision around the opportunity to make something happen with this iconic brand. It’s complicated. Mayer states that… and she’s right. Still, all businesses are trying to figure out their way, in this very different economy. This is a profoundly interesting conversation.

Do you really believe that Yahoo has no future? You may want to watch this: Charlie Rose - An hour with Marissa Mayer, CEO and President of Yahoo.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.

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