Categories: Articles

What Matters Now

Some people are creative with music, others with art. Some are wonders with architecture and others can do amazing things through the beauty of dance. Seth Godin is hyper-creative with words (that is his art). Not just any old words, but words about business.

It actually goes well beyond the words that the best-selling business book author writes, and into how we read them. He is generous with him time and generous with his thoughts (just take a read through his Blog: Seth’s Blog). Part of his generosity involves getting others to think creatively with words. Today, Seth Godin launched a new (and free) e-book titled, What Matters Now. In What Matters Now, Godin asked many people he knows to choose a theme and write one page worth of insights on that theme (take a look at who contributed – talk about star-studded!).

It is an amazing journey of business and leadership thought.

I was honoured that Godin asked me to contribute to this project. The theme I chose is: "compassion". Here’s a part of it:

"We spend more than 50% of our lives at work. Why would anyone want to wake up in the morning and go to work with that attitude? If you don’t make it

personal, and if you don’t make it count, what’s the point? Business is missing one important core value: compassion."

Being only one small cog in this What Matters Now wheel is fun, but reading what everybody else came up with and seeing how beautiful the layout and design of this e-book is, is what makes this project so special.

You can check it out right here (and yes, you can download and share it with everyone for free): What Matters Now.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.