Categories: Articles

Web Analytics And A Deeper Understanding

“Success on the Web requires getting people to do what you want them to when they visit your site.” Seems simple enough. Why do most people not do this? Once again, I think iMedia Connection hit a homerun with their November 2^nd article, Web Analytics 101 by Brandt Dainow of Think Metrics.
I have to believe that most people build a website because they’re looking for a tactical way to measure their business growth at many levels. The Internet offers that… and more. Understanding how to calculate the cost, cause and effect of this can also get you to asking the really core questions as to why you even have/need a website in the first place.
A client of Twist Image, iPerceptions, works in this space as well. They assist websites in looking beyond what is happening on their site and more towards attitudinal analytics as to why things are happening. While this may seem like an enormous endeavor, my only response is: would run a store without ever doing inventory checks? It really is that simple.
I think through articles like Web Analytics 101 and companies like iPerceptions, corporations now have the ability to truly deliver value and increase revenues like never before. So, I end this Blog with some more questions: what do you know about what is going on within your website? Why is it happening? What are you doing about it? Can you afford to not do anything about it?

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.