Categories: Articles

Twist Image Wins Canadian Marketing Association Digital Innovation Award

I promised myself I would do as little self-promotion on this Blog as possible, but this news is just too big and too important to not share with this community. Earlier tonight at the Canadian Marketing Association Annual Awards, our company, Twist Image, took home the first-ever Digital Innovation Award for "setting new standards." It was an absolute shock and surprise. I know everyone who wins an award says this, but in this instance it is very true.

This is a brand new award that, according to the Canadian Marketing Association: "recognizes an outstanding body of work in the interactive marketing space, rather than a series of awards for individual campaigns. Twist Image was honoured for their work with clients like TELUS, Scotiabank, Bombardier and Unilever/AXE."

Twist Image had submitted many entries for individual campaigns for the Canadian Marketing Association’s Annual Awards, but took home this comprehensive award on behalf of all of our clients this year.

We’re very thankful to the Canadian Marketing Association for creating this award and bestowing the honour to us for its inauguration. The reality is that without our clients who give us the chance – everyday – to try new things and play in this new marketing landscape, there is no Twist Image. It’s really all about helping our clients create awesome online and digital experiences by empowering their consumers to engage in the many online conversations that are taking place.

I’d also like to thank the entire Twist Image team. I work with about fifty of the coolest and smartest minds in Digital Marketing, and as much as you see my name on this Blog, over at the Six Pixels of Separation Podcast, in the media, and on the stage speaking, my true work is at Twist Image – working with the team on developing and executing Digital Marketing environments for our clients and their consumers. So, a big thank you everyone at Twist Image HQ who really make this all possible.

I could go on and on but they are playing the music for the credits.

Now, I have to figure out how to set-up a Social Media press release.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.