Categories: Articles

Tom Peters' New Book, Blogs and Viral Marketing

Leave it to the man who wrote the book called Re-Imagine! – Business Excellence In A Disruptive Age to launch his latest by combining a bunch of modern technologies to get the word out, create the buzz and getting the book to sell (sounds like a recent rant – I mean Blog entry – I made).
Tom Peters let people know on his Blog about the release of Project04: Snapshots of Excellence in Unstable Times, which his website describes as “a lifetime of Tom’s observations and exhortations, from Tom Peters classic rants (e.g., ‘Destruction Rules’) to his gentler essay on ‘Grace.'”
From the Blog he encourages those interested to sign up at BzzAgent where they can help spread the word and get a free kit (including the book) to help spread the joy (and word) – I am signed up and primed to go.
Seth Godin deploys programs like this constantly to build buzz and sales around his book launches. The end result? It works because the people reading the Blog are already engaged and, more often than not, are “raving fans” as Blanchard says. Peters is just giving his present fans more incentive to get the word out (free stuff now with bragging rights and the possibility for more free stuff later). I would be curious to get Tom’s insights on how the launch for Project04: Snapshots of Excellence in Unstable Times differed/compared to his previous literary launches?

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.