Categories: Articles

The Power Of Building Your Platform

Episode #375 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.

Back when book publishers were scoffing at the idea that people would read a book on a digital screen, let alone on their iPhones, Michael Hyatt was paying close attention. Back when authors thought that blogging was a waste of valuable text (and not even thinking about Twitter), Michael Hyatt was paying close attention. Back when book publishers had no bearings on the future of book publishing, let alone as an amazing place for authors and book publishers to connect with fans, Michael Hyatt was paying close attention. He would, eventually, leverage social media to better connect himself, the authors he worked with and the book publishing company that he helped push to tremendous success to embrace all things digital. Hyatt is the former Chairman and CEO of Thomas Nelson Publishers (one of the largest book publishing companies in the U.S.), and he’s also the author of the bestselling business book, Platform – Get Noticed in a Noisy World. He’s taken his impressive knowledge of how to build a serious platform and turned it into something called, Platform University. I’ve had the pleasure of getting to know him over the years, and he finally agreed to be on the show. Enjoy the conversation…

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation – The Twist Image Podcast #375.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.