The Next Generation Of Listening And Marketing

Episode #252 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.

 Stephen Rappaport works as the Knowledge Solutions Director for the ARF (Advertising Research Foundation). I first heard about Steve when he co-authored the 2007 business book, The Online Advertising Playbook – Proven Strategies and Tested Tactics from the Advertising Research Foundation. He’s back with his latest book, Listen First! – Turning Social Media Conversations Into Business Advantage. This is not just another Social Media book. From, Steve’s bio: "Listen First! draws upon my decades of experience in listening for market research and for creating listening-based business strategy, services and companies. Listening grabbed me in academia, where I had the good fortune to train under a number of distinguished professors who pioneered media content analysis, and then brought that to business to include in my toolkit for consumer and B2B research, strategy and planning." We often tell brands that they have to listen first, but Steve breaks it down into a much more functional and strategic imperative. Enjoy the conversation… (oh… Happy Mother’s Day! to the hardest working professionals in the business!).

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation – The Twist Image Podcast #252.