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The Next Economy Company

There have been so many changes in business because of technology. We’re just getting started.

There is no doubt that we have seen massive shifts in how consumers buy, connect and share in the past decade. It’s hard to imagine a world where connectivity, mobile devices and more are not ubiquitous, affordable and available to all. The connection points for that to happen are unfolding before our very eyes. Last week, I wrote about how thinkers like Tim O’Reilly are thinking about the present, to better lay the groundwork for our future (read it over here: Two Critical Points About The Future). Tim is the CEO of O’Reilly Media, coined the phrase Web 2.0, is helping to push the maker movement, and has spent decades being at the bleeding edge of technology by being an investor, thinker, author and spokesperson for the technology industry. Last month, Wired founder, author and futurist, Kevin Kelly (please read his incredible new book, The Inevitable – Understanding the 12 technological forces that will shape our future), published a fascinating read on LinkedIn titled, The internet is still at the beginning of its beginning, that states:

“In terms of the internet, nothing has happened yet! The internet is still at the beginning of its beginning. It is only becoming. If we could climb into a time machine, journey 30 years into the future, and from that vantage look back to today, we’d realize that most of the greatest products running the lives of citizens in 2050 were not invented until after 2016. People in the future will look at their holodecks and wearable virtual reality contact lenses and downloadable avatars and AI interfaces and say, ‘Oh, you didn’t really have the internet’–or whatever they’ll call it– ‘back then.’ And they’d be right. Because from our perspective now, the greatest online things of the first half of this century are all before us. All these miraculous inventions are waiting for that crazy, no one-told?me?it?was-impossible visionary to start grabbing the low-hanging fruit–the equivalent of the dot-com names of 1984.”

It’s still the future that we are going to create together.

It will still require companies, work (of people – not just robots), jobs and, most importantly, imagination, inspiration, innovation, education, networking and execution. The smartest people all agree. Another place to better understand this pending corporate revolution is a new publication by John Battelle (founder of Wired, The Industry Standard, Federated Media and author of The Search), called, NewCo (which is described as, “covering the biggest shift in business and society since the Industrial Revolution.”). Within this new publishing platform, Battelle sat down with Tim O’Reilly to discuss this next economy, the deficit of idealism and what we need to build a healthy and robust economy moving forward…

Watch it here: NewCo Shift – A Deficit of Idealism: Tim O’Reilly on the Next Economy

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.

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