Categories: Articles

The Marketing Agency Blueprint

Episode #294 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.

What does it take to create and nurture a modern marketing agency in this day and age? The answer is not as obvious as it used to be. From choosing the right services to offer and finding the proper pricing structure, to being able to clearly identify your services to your clients and potential clients, it’s a complex business to build and (sometimes) an even harder business offering to sell to clients. Paul Roetzer grapples with this – each and every day – as he builds his own marketing agency, PR 20/20, by trying to use a very different model. The Cleveland-based marketing professional has a deep affinity for inbound marketing and new pricing models, which he shares in his first business book, The Marketing Agency Blueprint – The handbook for building hybrid, PR, SEO, Content, Advertising, and Web firms. We dig deep into some of the tougher questions, and as you will hear, it doesn’t always end with a definite answer, but with more questions and more experimentation (in the great tradition of entrepreneurship). Enjoy the conversation…

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation – The Twist Image Podcast #294.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.

Recent Posts

Six Links That Make You Think #842

Is there one link, story or idea that stopped you this week… and made you…

23 hours ago

The Real Evolution Of Work Slop

Work slop is a huge mess and problem for most people who work in an…

4 days ago

What Happens If ‘AI’ Becomes An Insult?

Young people lead all technology revolutions... including this AI one... right? They are digital natives...…

4 days ago

Productivity Breakthroughs With Liane Davey – This Week’s Thinking With Mitch Joel Conversation

Episode #1046 of Thinking With Mitch Joel is now live. This conversation with Dr. Liane…

7 days ago

Productivity Breakthroughs With Liane Davey – TWMJ #1046

Welcome to episode #1046 of Thinking With Mitch Joel (formerly Six Pixels of Separation). Dr.…

7 days ago

Six Links That Make You Think #841

Is there one link, story or idea that stopped you this week… and made you…

1 week ago

This website uses cookies.