Categories: Articles

The Empty Cup Strategy

A fictional situation (that is all too real)…

Imagine this: you have an amazing day at work. A big project got completed, you were called out in terms of your excellence and other moments of pride and distinction from your peers ensue. You can’t wait to get home and share the news with your family. You walk through the door, smiling from ear and ear and you’re suddenly ambushed by kids fighting, and a spouse who has spent the day cleaning snot and separating the rug rats. Those two dramatically disparate emotional sides usually leads into some kind of argument or moments of frustration. It’s a story that unfolds – in one way, shape or form – multiple times a day all over the world.

The problem.

We approach each new scenario with the emotions and experiences that are spilling over from our last scenario (and the ones before that). Prior to Twist Image, I held a job where I was editing a local community publication, writing freelance on the side and coaching close quarter combatives. As I would go through my day – inching ever closer to my time in the gym – I would have some great training sessions and some brutal ones. At one point, I was trying my best to figure out where the lack of consistency was coming from, so I spoke with my coach (Tony Blauer). After some back and forth, it became clear that I was brining my daily luggage into the gym. If my mind was wandering to the stuff that had happened prior to walking through the doors, it was very hard to advance, stay focused and (to be frank), not get punched in the face repeatedly. Not fun. As we all know, when it comes to any form of physical activity, focus (along with proper training) is core. Back then, I was equally fascinated with literature about martial arts. That literature, which was also laced freely with Eastern philosophy, would often talk about "emptying the cup."

A powerful lesson in learning, growing and focus.

Spend a week emptying your cup before each and every new scenario you encounter at work. If you had a rough conference call with a client, don’t drag that emotion into a creative brainstorm. If your boss was tough on you, don’t take it out on a fellow team member on a status report. Seems obvious enough, doesn’t it? Still, nobody’s perfect and we don’t do this often enough. This year – like every year – I will be attending the TED conference in Long Beach. It happens at the end of February and this is always a hectic time at Twist Image. Once the cab driver drops me off at the airport prior to my flight out West, I always stop in the airport lounge, find a quiet corner and sip on some tea. I use that moment to cleanse myself, to reframe my life and to empty my cup (in this case it’s literal and metaphorical). I do everything within my power to enter the week of TED, empty, available and ready for anything. Not carrying any preconceived emotions, not bringing any business or personal issues along for the ride. It’s not easy, but it’s something to focus on. Two years ago, after a particularly motivating TED conference, I dedicated myself to adding more and more moments of emptying the cup into my life. It started with the transitions between work, community work and home life, and it’s edging closer (with a lot of hard work) to daily transitions between meetings and interactions with people.

I am learning a lot. You can too.

The process of the empty cup strategy has been enlightening. It’s not just about being better at relationships, it has been an integral part of my personal development and education. I not only learn so much more about myself and others, but I’m better able to always put myself in the mindframe of being "the constant student." If my cup is empty, it’s an opportunity to grown, learn and think without bringing in my own personal history and experience – which can often cloud my ability to be truly open and, in the moment. Just imagine – for a moment – that this type of thinking was pervasive throughout your organization (from the c-suite down to the admin staff). What could customer service look like? What could your meetings look like?

What about you? What’s your empty cup strategy?

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.

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