Categories: Articles

The Digital Marketing Essential Reader

Blogs, Podcasts, Twitter and YouTube will only take you so far. If you really want to learn about Digital Marketing, you’re going to have to do the heavy lifting.

In self-promoting my upcoming full-day seminar on Social Media Marketing (more on that here: Learning About Social Media Marketing), there was a "suggested reading list" compiled at the end that is worthy of its own unique Blog post. If there is one thing that will help you navigate the ever-changing world of Digital Marketing, a good old-fashioned business book on the topic simply can’t be beat. Following are the best of the best…

The Top 20 Digital Marketing Business Books (in alphabetical order):

The Cluetrain Manifesto – Rick Levine, Christopher Locke, Doc Searls & David Weinberger.
Crush It! – Gary Vaynerchuk.
Groundswell – Josh Bernoff & Charlene Li.
Here Comes Everybody – Clay Shirky.
Life After The 30-Second Spot – Joseph Jaffe.
The Long Tail – Chris Anderson.
Made To Stick – Chip & Dan Heath.
The New Community Rules – Tamar Weinberg.
The New Influencers – Paul Gillen.
The New Rules of Marketing & PR – David Meerman Scott.
Purple Cow – Seth Godin.
Tribes – Seth Godin.
Trust Agents – Chris Brogan & Julien Smith.
Waiting For Your Cat To Bark – Bryan & Jeffrey Eisenberg.
Web Analytics 2.0 – Avinash Kaushik.
Web Analytics – An Hour A Day – Avinash Kaushik.
What Would Google Do? Jeff Jarvis.
The Whuffie Factor – Tara Hunt.
Wikinomics – Don Tapscott.
Word of Mouth Marketing – Andy Sernovitz.

What’s missing? What’s on your list?

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.