Categories: Articles

The Cluetrain Manifesto Co-Author, David Weinberger, Interviewed

David Weinberger is one of the four co-authors of my personal bible, The Cluetrain Manifesto. Weinberger also authored the book, Small Pieces Loosely Joined, and is recognized as one of the leading speakers on the effects of the Web.
While helping to organize the Digital Marketing Conference 2006 for the Canadian Marketing Association, our group of organizers brought forward the idea of creating a live reunion with all four authors of The Cluetrain Manifesto. The logistics were too much, but we did manager to score Weinberger as a keynote (in the interest of full-disclosure, I will also be a keynote speaker at the 2006 Digital Marketing Conference).
As a lead-up to the conference, which is taking place October 19th – 20th in Toronto, I have been conducting interviews for my Podcast, Six Pixels Of Separation, with some of the speakers (C.C. Chapman appeared on episode #7). Today, I had the honor of speaking with David Weinberger.
The full interview lasted almost an hour (it will be broken up into multiple episodes of Six Pixels Of Separation) where we discussed everything from Blogs to Tagging to how Weinberger went from writing bits for Woody Allen to becoming one of the leading thinkers of our times on the digital world.
The interview will also be made available, in its entirety, as a one-off Podcast that will appear on the CMA – Canadian Marketing Association – Digital Marketing website in the coming weeks.
Look for part one of my interview with David Weinberger this weekend on the latest edition of Six Pixels Of Separation – The Twist Image Podcast.
In the meantime, check out his Blog here: David Weinberger – Joho The Blog.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.