Categories: Articles

The CEO Series

How are things going?

It’s a question that I get asked a lot these days. Twist Image became a part of the WPP family about a year ago, we changed our creative direction, we rebranded and became a founding member of a new, global marketing agency called, Mirum, and now we’re tweaking the work that we do to be more forward-focused and more representative of our clients needs (and where they need to be), when it comes to marketing and technology. It’s an evolution. And, with that change comes both opportunities and challenges. Several months back, I was asked to be a part of The CEO Series. It’s an in-depth radio show hosted by Karl Moore the distinguished associate professor of Strategy and Organization at McGill University‘s famed Desautels Faculty of Management. Moore’s current area of interest is in postmodern leadership and globalization. He’s also a contributor to the Globe and Mail, Forbes and beyond. Our conversation was broadcasted into select radio markets this past week. It was just posted online for anyone who wants to dive a little deeper into the agency business, how to market a business and where brands are headed.

Here is our conversation: The CEO Series – Mitch Joel – President of Mirum.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.