Categories: Articles

The Brand Within The Power Within

I was just told that my article for The Power Within Magazine, Motivated, has been published. Motivated – The Power Within Magazine is distributed at all of The Power Within live events, so people attending the Bill Clinton and Lance Armstrong shows in Ottawa, Montreal and Vancouver will be able to check out my feature entitled – The Brand Within.
The Brand Within is all about understanding what makes a brand matter and how, at the end of the day, we’re all brands.
Here’s a short tease:
“On any given day, we all have several thousand run-ins with all types of advertising messages, from new product announcements to rebate opportunities to customer service challenges. We interact with brands on many levels – more than we even realize. Just try and count the thousands of messages you are exposed to on a daily basis. It is truly overwhelming. The winning brands are the ones that cut through the noise, can build real buzz and provide customers with an incredible experience that lasts forever.”
I told you it was just a tease.
The rest of The Brand Within can be picked up at the many Power Within events happening in the coming months.
To see a full listing of dates and speakers, please go here: The Power Within Events.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.