Categories: Articles

TELUS Expands Into Second Life

Imagine my surprise to see TELUS in Second Life. One of Canada’s leading communications companies has created a presence in Second Life. It even looks like the retail spaces they maintain in Real Life.
I had heard about the initiative last week through a friend who works at TELUS, and this post: RL Telco Says Hello To SL from 3PointD.com Blog. I finally got a chance to stop in this morning. I met Sparkle Dale (Second Life name) who is an advertising manager for TELUS when she’s not building their next retail space in the Metaverse. Sparkle Dale took on this TELUS in Second Life initiative as a hobby and passion (their presence is pretty rocking and very on brand).
I got hooked up with a Black Motorola Razr phone (which anyone can buy with Linden Dollars). At this point, the phone’s functionality is limited to shooting off busy messages and other little apps, but you can just imagine the potential for integration with VOIP, Skype and even your real-life mobile device down the road.
I’m proud to see TELUS take the leap and get involved in this new community. It’s also great to see a company that allowed one of their passionate employees to really run with an idea.
If you have Second Life, you can check out their space here: TELUS in Second Life.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.