Categories: Articles

Speaking in Toronto this Thursday

I’ll be on the “What’s Hot: Marketing’s use of Internet Technology” panel discussion (Thanks Howard!). Come and join me…
Canadian Marketing Association and Marketing Media Group’s 2004 Digital Marketing Conference
Thursday, October 21, 2004
Time: 8:30 a.m. – 4:30 p.m.
Westin Prince Hotel
Toronto

John H. Tory Q.C., Leader of the Ontario Progressive Conservative Party
Patrick Keane, Head of Advertising Strategy, Google
Seth Godin, Author
Stuart MacDonald, Senior Vice President of Marketing and Packages at Expedia.com
Lauren Freedman, President, the e-tailing group inc.

One day, one outstanding line-up. Plan to attend the country’s pre-eminent Internet Conference
The Internet is back in a big way and who better than our roster of keynote speakers to tell you the best way to profit from it.
Register today here
Topics Include:

Canadian Internet Insight
To gain insight into the Canadian Internet market, we’ve invited comScore Media Metrix, Ipsos-Reid and PHD Canada to provide a review of their latest Canadian consumer and media research. Join us to better understand the trends in usage and behaviours, gain insight to consumer motivations, needs and wants and identify the business implications to your organization.
Search Marketing in Canada
Learn what has worked for Canadian search marketers in the past, and gain insight into key emerging trends – the changing habits of Internet users in Canada – that may impact your marketing campaign this year and next.
E-mail marketing, migrating your way through the spam swamp
Get practical advice from leading practitioners that you can use in your next campaign. Get your customers and prospects looking forward to that next e-mail. We’ll cover list selection, offer strategies, response techniques and much more!
What’s Hot: Marketing’s use of Internet Technology
In the hay days of the Internet boom, technology needed marketing to help secure unrealized online business opportunities, correct poor online branding and create consistency among branded communications. Today we’ve moved into a new era where marketing needs technology. Winning strategies incorporate technology to increase marketing capabilities to better interact with customers, understand them, sense changes in behaviours or environments or adapt as the environment changes. Join a panel of leaders who will highlight ‘what’s hot’ in this arena.

Regular Rate: $495+GST ($529.65)
*Team Rate: $345+GST ($369.15)
applies to 3 or more registrations received at the same time from the same organization
For full conference information or to register, please go here or contact Andra Thurton at (416) 644-3748

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.