Categories: Articles

Six Links Worthy Of Your Attention #297

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist’s Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person “must see”.

Check out these six links that we’re recommending to one another:

The Secret Lives of Tumblr Teens – New Republic. “This week, I’ve got a couple of links on the future of online marketing. First up, Tumblr. This an amazing, long, profound look inside the teens who create the memes and ideas that eventually show up on Facebook and in popular culture. They can’t really monetize them, and the platform has idiosyncrasies that are unique, but make no mistake: This is where the future of content marketing is being incubated.” (Alistair for Hugh).
Facebook Fraud – Veritasium. “Facebook has an amazing advertising engine, allowing people to promote their products and ideas with a few simple clicks. But things are seldom so simple, and a bit of research shows there’s a lot of questionable behavior just under the surface. In this video, Facebook powerhouse Veritasium does some digging about paid promotion and how Facebook marketing works — even going so far as to create a page urging you not to like it, to see what happens and who actually supports it. Surprise: they’re not customers you want; they may not even exist. Seriously, watch this.” (Alistair for Mitch). (note from Mitch: this video is now two years old, and while things may not be perfect, Facebook did respond and has evolved their platform a lot since this was first published).
I Tried, and Failed, to Find Out Where My Electricity Comes From – How We Get To Next. “Do you know where your electricity comes from? This Brooklyn writer tries to find out.” (Hugh for Alistair).
The New Web Typography – Robin Rendle. “For you font and typography nerds, here is a lovely essay about making information usable and beautiful on the Web.” (Hugh for Mitch).
TED 2016: Forsee (Four C) Future – Re-inventing By @rishad. “I’m lucky on multiple levels. Not only do I get to attend the annual TED conference – which took place the other week in Vancouver – but I also get to sneak off and grab lunch with people like Rishad Tobaccowala. With over three decades of service to the marketing and digital space, many (including me) consider Rishad to be our industry’s oracle (he’s the Chief Strategist and member of the Directoire+ at Publicis). This is what we both experienced during TED, but it’s distilled through Rishad’s amazing strategic and analytical brain, with a hint of what it means for business. A critical read.” (Mitch for Alistair).
How A 1990 Hardy Boys Book Presaged The Future Of The Internet – Fast Company. “Talk about a throwback. I had forgotten all about my love of The Hardy Boys mystery book series, when I was growing up. Those books took up multiple shelves in my room, and I would get lost in the stories. Funny enough, I don’t remember these specific books, but I’m off to buy them. Granted, I want the original books… the ones with the blue hardcovers. Can’t wait to rekindle that passion… and dig deep into these stories.” (Mitch for Hugh).

Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.