Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?
My friends: Alistair Croll (Solve for Interesting, Tilt the Windmill, Interesting Bits, HBS, chair of Strata, Startupfest, FWD50, and Scaletechconf; author of Lean Analytics and some other books), Hugh McGuire (Rebus Foundation, PressBooks, LibriVox) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person “must see.”
Check out these six links that we’re recommending to one another:
- Again – Harper Reed. “I’m on a train back from FWD50, a digital government conference I run each year. On Tuesday night, we hosted an afterparty for public servants to watch the election results come in. One of the folks who spoke in between broadcasts was Harper Reed, who was CTO on the 2012 Obama campaign. As the attendees rolled in for the final day on November 6th, many were shellshocked, wondering what the next US Administration’s changes will mean for the rest of the world. Harper captured what many were feeling in this post. It’s not fun, but it’s pragmatic.” (Alistair for Hugh).
- Ethan Mollick On Zoom And AiI – X. “Ethan Mollick is a great chronicler of advances in AI. He’s also, sometimes, a superb troll. On learning that a new startup, HeyGen, had now created interactive ‘influencers’, he invited one to a Zoom, instructing it to be the most generic Zoom participant on a team call ever. Hilarity ensued – so of course, he invited a second one and let them interact. If you want to know what the Dead Internet looks like, and understand why the future of content relies on legitimacy and verification, look no further. And if your team calls sound like this, quit your job.” (Alistair for Mitch).
- Eliminating The Human – David Byrne – MIT Technology Review. “David Byrne of the Talking Heads muses on the side-effects of removing in-person human interaction (with strangers) through the logic techno-efficiency that underpins Silicon Valley.” (Hugh for Alistair).
- Just Evil Enough: Subversive Marketing Strategies For Startups – Alistair Croll (Author, Advisor, Entrepreneur) – Lenny’s Podcast. “A certain Alistair Croll on the wonderful Lenny’s Podcast, talking about his new book: Just Evil Enough, about how true success comes from great go-to-market strategies that subvert the system.” (Hugh for Mitch).
- How To Sell A Million Copies Of Your Non-Fiction Book – Charlie Hoehn. “I have many thoughts about the state of business books and non-fiction reads. I know that you are on the cusp of releasing your new book, Just Evil Enough. With that, I was also on a webinar this week with Charlie Hoehn. I was super impressed with his thinking and strategy around what authors can do to sell more books. One of the articles that was referenced in the meeting is this one. While it came out nearly five years ago, the sentiment remains. I might even argue that the market has become tougher, making his main points even more relevant and profound. I’m not sure what to make of the other side of this all, which is the people who will buy… and hopefully read your book. I am starting to think that that marketplace is dwindling as well. I am open to be proven wrong. It would make me really happy to hear that the numbers of readers for books like this isn not dwindling. In the meantime, if anyone is thinking about writing a book… start here…” (Mitch for Alistair).
- The Deepest Healing, Stop Thinking Too Much, Eliminate Stress, Anxiety And Calm The Mind – Deep Healing Energy – YouTube. “I’ll be the first to admit that this ’shared’ link is more projection than anything else. I’ll assume like me, this has been a week… a month… a year… I have YouTube Premium, so having access to this 12 hour long video (which I downloaded as well) has been VERY helpful in my darkest hours… or when I just need a mini ‘escape’ from the doom scrolling and endless news cycle. Get some rest, take a break, get a better night’s sleep… please… Listen… enjoy… and deep breaths… it will all work out just fine…” (Mitch for Hugh).
Feel free to share these links and add your picks on X, Facebook, in the comments below or wherever you play.
Before you go… ThinkersOne is a new way for organizations to buy bite-sized and personalized thought leadership video content (live and recorded) from the best Thinkers in the world. If you’re looking to add excitement and big smarts to your meetings, corporate events, company off-sites, “lunch & learns” and beyond, check it out.
Mitch Joel Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.