Categories: Articles

Sending Out A SMS

Questions for marketers:
– Have you ever entered a contest by SMS?
– Have you ever commented on a Blog posting?
– Have you created a page on MySpace?
– Are you available through LinkedIn?
– Have you played around in the Habbo Hotel?
– Have you ever downloaded and listened to a Podcast?
– Do you get Google News Alerts?
– Ever do a search on Technorati or Bloglines?
-Have you read Bob Garfield’s article, Inside The New World of Listenomics?
– Are the books Purple Cow, The Cluetrain Manifesto, Life After The 30-Second Spot and Naked Conversations available at arm’s length?
– Do you frequently use the term “tipping point” in conversation?
– How do you feel about user generated content?
– What’s your favorite viral marketing campaign?
– How are your pay-per-click search engine marketing campaigns doing?
We’re well beyond the days where all you had to worry about were some banners, email and a keyword purchase to be in the online marketing space.
I was just reviewing my presentation – Six Pixels Of Separation – for tomorrow’s InfoPresse Internet Day. There is way too much to cram into forty-five minutes. What a difference a few years makes.
This list of questions are not accusations… it should be a checklist for how marketers need to be thinking about online marketing.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.