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Scott Devine On Building A Thriving Online Business (No Gimmicks) – This Week’s Six Pixels of Separation Podcast

Episode #759 of Six Pixels of Separation is now live and ready for you to listen to.

If we have learned anything during this pandemic, it is this: the brands that are either purely digital or the ones with a strong digital component felt much less pain. Look no further than the value of a company like Amazon or the incredible rise of Shopify. Watching so many entrepreneurs turn their small businesses into something more “digital” is a sight to behold. Scott Devine and his business, Scott’s Bass Lessons, is a great case study. We’re about to hear my many worlds collide in this episode, so I hope that you will stick with it and enjoy the ride. One of my favorite YouTube channels is Scott’s Bass Lessons. I love the way Scott Devine plays the bass, teaches the bass, and his mini-documentaries and interviews. He’s inspiring. It turns out that I am not alone. But that’s just one small part of what makes Scott unique. He’s best known for his online bass school, Scott’s Bass Lessons. SBL (for short) isn’t just the biggest online school for bassists, it’s the biggest online school for any instrument (put aside institutions that teach multiple instruments). Scott prefers to call it the “Netflix for bass players.” And in the last decade, he’s built the company into an operation with nearly 25,000 students/customers. What moved him from gigging to teaching? How does he keep his students so engaged online? Scott is a real triple-threat when it comes to music (he can play, teach, and market his business). I’ve been a fan since of his since I first started watching his videos, and his journey is a fascinating one that has led to millions of views and millions of fans and followers and a growing business. Enjoy the conversation…

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation #759.

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Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.