Categories: Articles

RSS To Be A Part Of Microsoft's Longhorn

Recent reports say that an icon within Microsoft‘s upcoming OS, Longhorn, will make adding RSS feeds as simple as adding a bookmark – unlike now where it is sometimes required to copy and paste the XML code into your reader/feeder.
It has also been suggested that beyond using RSS for news and Blog feeds it will soon be commonplace for online publishers to include photo albums, playlists and other content that is frequently updated.
For marketers, we have already seen certain advertisers experiment with RSS advertising and Google recently allowed AdSense publishers to include text listings in feeds. Other second and third-tier pay-per-click companies (like Kanoodle) also offer this type of RSS advertising.
Maybe Blogs are simply “the things to do” now but RSS feeds are clearly an integral part of publishing now and moving forward.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.

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