Categories: Articles

Power

There is power in a great speech.

There is power in the individual thought.

That power only works when you do something important.

It doesn’t matter if it’s a speech, a Blog posting, an episode of a Podcast, a Twitter tweet, a phone conversation, a presentation to a prospective client, or an act of kindness.

Make it about "them" and not about "you".

The only way to move "them" is to make it about "them".

"This victory alone is not the change we seek – it is only the chance for us to make that change. And that cannot happen if we go back to the way things were. It cannot happen without you."

Involve your audience. Shift the responsibility of power to them. Give them the tools and hope to make a difference.

Make it about them. Empower them.

There is a bookful (and more) of great Marketing, Communication and Presentation insights about tonight. From the power of leadership to the ability to embrace change.

What was your biggest Marketing insight about tonight?

You can read the full speech here (and I strongly recommend it): This victory belongs to you – a speech by the new president of the United States of America, Barack Obama.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.