Categories: Articles

Personal Branding, The Entrepreneur And The Next Great Frontier

I was blown away by the May 19th, 2008 op ed piece in The Wall Street Journal on page A15 titled, The Next American Frontier, written by Michael S. Malone (author of the upcoming book, The Protean Corporation).

"New papers are dying, networks are dying, and if teenage boys playing GTA 4 and World of Warcraft have any say about it, so is television. More than 200 million people now belong to just two social networks: MySpace and Facebook. And there are more than 80 million videos of YouTube, all put there by the same individual initiative… The most compelling statistic of all? Half of all new college graduates now believe that self-employment is more secure than a full-time job. Today, 80% of the colleges and universities in the U.S. now offer courses on entrepreneurship; 60% of Gen Y business owners consider themselves to be serial entrepreneurs, according to Inc. Magazine. Tellingly, 18 to 24 year olds are starting companies as a faster rate than 35 to 44 year olds. And 70% of today’s high schoolers intend to start their own company, according to Gallup poll."

And… I’ve been telling people that I am unemployable for years 😉

Technology is doing a whole lot more than giving us a bunch of new channels to Market to people within. It’s doing a lot more than simply enabling us to connect like never before. What we have is a fundamental shift in how society operates – and it’s shifting beneath our feet. Thankfully, there are writers like Malone to help us acknowledge these changes and the ramifications it’s having on all of us.

Here’s what he’s really saying:

"Without noticing it, we have once again discovered, and then raced off to settle, a new frontier. Not land, not innovation, but ourselves and a growing control over our own lives and careers… And why not? Each step in the development of American society has been towards an ever-greater level of independence, freedom and personal liberty."

There is a direct and obvious link between this type of Entrepreneur and the power in understanding your Personal Brand and how it connects in these Digital channels. I believe the rise in Entrepreneurship is tightly linked to people (like you and me) who have begun to use these online channels to connect, share and grow. We’re also seeing the pace of these Entrepreneurs increase because the ability to understand your Personal Brand and use these online channels towards building a global audience is creating new business models and marketing campaigns that are targeted, relevant and deliver tremendous ROI.

Rise Personal Brands. Rise.

(hat tip to Jim for the link).

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.