Categories: Articles

Only The World's Worst Get Into Marketing

Nothing like a little news item from The Onion to make you realize how far we’ve come as Marketers… and how far we still need to go.

The article is called, World’s Worst Person Decides To Go Into Marketing.

Here it is:

"World’s Worst Person Decides To Go Into Marketing

‘I’m Thinking…Marketing,’ Says Horrible, Horrible Man

NEW YORK – Twenty-three-year-old Louis Deenan, undeniably the most detestable, loathsome individual ever to walk the earth, willfully decided Monday to devote his miserable life and all of its awful ambitions to the field of marketing. ‘I think it’s the career path that will best utilize my networking skills and my ability to think outside the box,’ said Deenan, whose smug, gloating tone and shit-eating smile just make you want to punch his goddamn teeth in. ‘So I’m definitely thinking marketing. Either that, or PR.’ Deenan’s mother refused to comment on why she didn’t abort the despicable pile of human excrement when she had the chance."

Part of me laughs. Part of me cries.

Let’s see where Marketers show up this year on the Edelman Trust Barometer.

Is it just me, or do we all hope that this does not include people in Digital Marketing? (maybe that’s just wishful thinking).

(hat tip – Julien Smith).

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.