Categories: Articles

Old School Link Love From Marketing Magazine

There was a buzz around the Twist Image shop today as the January 15, 2007 edition of Marketing Magazine arrived in the mail. On the cover was a headline that read, “Our Man Mitch: He’s everywhere. Twist Image head Mitch Joel‘s online marketing crusade. Page 11.”
I thought the interview I did with Marketing Magazine’s Montreal Correspondent, Danny Kucharsky, a month (or so) ago was going to be all about Twist Image and how we’ve grown and changed over the past year, and what this year’s looking like. Then the headline on Page 11: “The Man In Black – Meet Mitch Joel Canada’s Rock Star of Digital Marketing.” Man, I didn’t know whether to blush or start mobilizing the Twist Image team to make sure that we continue to (and always) deliver on such kind and cool accolades. Because, that’s the reality of the situation – at Twist Image we are four equal partners (we’ve got Mark Goodman, Mickael Kanfi, Aubrey Rosenhek and myself) along with close to forty of the best and brightest in strategy, design, content, technology and client services. We can’t get press like this without a completely cohesive and brilliant team that does the actual heavy lifting (and that ain’t sucking up… that’s a reality). I wonder how many other companies (nearly four years ago) would have allowed one of their partners to start Blogging or would entertain the idea of a weekly, unscripted, Podcast?
This article also made me pause to think about how excited everyone (yes, including me) gets over being featured in traditional media. We get quoted in other Blogs and Podcasts all of the time, but the emails and phone calls always come trickling in the most when we’re being quoted on the national news or featured in a national magazine. I’m wondering if that’s an indication of audience or an indication of where we put the heaviest amount of media respect?
We’re very excited that Marketing Magazine saw fit to feature us in this edition. I’m hoping that we’ll be able to put up a scan of the article or get an online version (the article is presently not available online, otherwise, I would gladly link to it for some more modern link love), but until then, you can be sure that my corporate bio will start with: “Canada’s Rock Star of Digital Marketing.” *blush*

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.