Categories: Articles

Now, What Does Seth Godin Want You To Do?

Last week at Inbound, Seth Godin gave the opening keynote address. Did you see it?

Maybe you could not make the event. Maybe you didn’t want to pay to go. It’s a week later, and there’s still a ton of buzz around HubSpot‘s big event in Boston. 15,000 people were on hand. It was a big room. So big, that from the midway point of the event hall, most of the keynote speakers looked like little, moving twigs in the wind. Most people – even the ones there – had to really dig into the brilliance of Seth Godin by watching the big screens (which were everywhere).

So, what are you going to do with your work life?

Just today, the good people at Inbound published Seth’s keynote address from last week. His presentation isn’t about work, it isn’t about marketing, it isn’t about innovation. It’s about you. So, what’s your story? How are you going to tell it? What are you going to do about it? What change and connection can you make in your life?

Here. Now. This. Seth Godin’s keynote address…

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.