Categories: Articles

New Seth Godin Book Says I'm A Liar

Long before Seth Godin said it, former Black Flag/Spoken Word Master, Henry Rollins said it. Rollins’ song, ‘I’m A Liar’, was a big hit. Something tells me that Seth Godin’s new book (out in May), All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World, will be just as honest.
In usual Seth Godin style, he casually launched it this afternoon by announcing his upcoming book in his Blog and linking people to the All Marketers Are Liars Blog which is chock-full of usual Seth Godin goodies – RSS feeds and all.
I have already pre-ordered my copy off of his Blog – how about you?

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.

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