Categories: Articles

My Blog Writing Dilemma

Everything was fine and dandy until the other day.

To write my Blog posts, I use a Windows-based piece of software called, Windows Live Writer (by Microsoft). I love it. I love it so much, that when I switched from PC to Mac, I installed VMware for the sole purpose of being able to write my Blog posts with Windows Live Writer. I’m not overly techy, so I don’t even use the software to publish to my Blog directly (I actually copy and paste the source code into the Blog platform), but I’m simply in love with a few key features…

  1. Writing view. It allows you to type up Blog posts as if you’re working in a standard word processing file (you can format, and this includes adding links, etc…). Then (and as needed), you can switch to "source" view, which is the HTML stuff. This way, I don’t have to think about HTML (which is important because I don’t know HTML), but in the source view, I can simply copy and paste little pieces of code (like YouTube embed codes) and I can copy and paste my entire text from the source view to place in my Blog platform for publishing. I like the flexibility of being able to toggle between a regular writing view and the source HTML code version simply and easily.
  2. Links. This is the main reason why I can’t quit Windows Live Writer. I love linking to everything. I believe that linking is what makes online publishing interesting and that linking is what makes flat text become three-dimensional. Windows Live Writer has an "auto linking" feature that allows me to save my links. Any time I type in a word that has been saved to the "auto linking" feature it will automatically create the link for me, but only for the first instance that I type the specific word (or phrase) in a Blog post. This feature is not only a time-saver but a life-saver.
  3. Formatting. From bold and italic to bulletpoints and more, Windows Live Writer does the trick. What you see is what you get… and there are no surprises. If I indent something, that’s the way it will look on Blog. If I hit "enter" to start a new paragraph, it works as well. I’ve mucked around with other Blog writing software only to find out that it misses the mark in understanding the formatting I was intending, which is frustrating for someone like me who struggles with HTML… and time.

The auto linking isn’t working any more.

When I try to create a link now, the software crashes. One of our IT leads here at Twist Image has been helping me to get it fixed, but so far, nothing has worked (yes, we’ve been Googling and trying all of the fixes we can find). While I hope we can get it to work, I was wondering if anyone knows of any good Mac-based Blog writing software that has similar functionality? More specifcally, the auto-linking feature and the ability to write in a wysiwyg format but be able to toggle to the source/HTML version too.

Any thoughts?

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.

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