Categories: Articles

Must See Marketing TV

As of tomorrow, you can stream it online, or if you’re in my ‘hood you can view it on PBS this coming Saturday, November 13^th at 11:00 pm. It’s a Frontline piece called The Persuaders. The PBS website bills it as “What’s going on in the world of today’s marketers and advertisers? What are the new and surprising methods they’re using to decipher who we are and what we want? And, where is this taking us?”
The site is also a great supplement to the episode with analysis, discussion, interviews, a chat with the Producer, Teacher’s Guide, links & readings and much more. In fact by the time you read this, you should be able to stream the whole episode right from the site.
I have yet to see The Persuaders but I am anxiously looking forward to it.
Here’s another description of the Episode from their site:
“Frontline takes an in-depth look at the multibillion-dollar ‘persuasion industries’ of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand consumers and by turning to the little-understood techniques of public relations to make sure their messages come from sources we trust, marketers are crafting messages that resonate with an increasingly cynical public. In this documentary essay, correspondent Douglas Rushkoff (correspondent for Frontline’s ‘The Merchants of Cool’) also explores how the culture of marketing has come to shape the way Americans understand the world and themselves and how the techniques of the persuasion industries have migrated to politics, shaping the way our leaders formulate policy, influence public opinion, make decisions, and stay in power.”
Wow stuff. Thanks Rob!

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.