Categories: Articles

Montreal Business Book Club – Never Eat Alone By Keith Ferrazzi

The Montreal Business Book Club will be discussing Never Eat Alone by Keith Ferrazzi on Tuesday, August 23rd at 6:30 pm. As always, the discussion will be taking place at Twist Image.
The reason I chose Never Eat Alone by Keith Ferrazzi is because, much like All Marketers Are Liars by Seth Godin, it is a quick and very cool read for the summer. Never Eat Alone is a best-seller and Keith Ferrazzi is a well-known subject matter expect in how to network, meet people and turn those relationships into business.
From the Never Eat Alone book jacket:
“Do you want to get ahead in life? Climb the ladder to personal success?
The secret, master networker Keith Ferrazzi claims, is in reaching out to other people. As Ferrazzi discovered early in life, what distinguishes highly successful people from everyone else is the way they use the power of relationships – so that everyone wins.
In Never Eat Alone, Ferrazzi lays out the specific steps – and inner mindset – he uses to reach out to connect with the thousands of colleagues, friends, and associates on his Rolodex, people he has helped and who have helped him.
The son of a small-town steelworker and a cleaning lady, Ferrazzi first used his remarkable ability to connect with others to pave the way to a scholarship at Yale, a Harvard MBA, and several top executive posts. Not yet out of his thirties, he developed a network of relationships that stretched from Washington’s corridors of power to Hollywood’s A-list, leading to him being named one of Crain’s 40 Under 40 and one of Davos’ Global Leader for Tomorrow.
Ferrazzi’s form of connecting to the world around him is based on generosity, helping friends connect with other friends. Ferrazzi distinguishes genuine relationship-building from the crude, desperate glad-handling usually associated with ‘networking.’ He then distills his system of reaching out to people into practical, proven principles. Among them:
Don’t keep score: It’s never simply about getting what you want. It’s about getting what you want and making sure that the people who are important to you get what they want, too.
‘Ping’ constantly: The Ins and Outs of reaching out to those in your circle of contacts all the time – not just when you need something.
Never eat alone: The dynamics of status are the same whether you’re working at a corporation or attending a society event – ‘invisibility’ is a fate worse than failure.
In the course of the book, Ferrazzi outlines the timeless strategies shared by the world’s most connected individuals, from Katherine Graham to Bill Clinton, Vernon Jordan to the Dalai Lama.
Chock full of specific advice on handling rejection, getting past gatekeepers, becoming a ‘conference commando,’ and more, Never Eat Alone is destined to take its place alongside How To Win Friends And Influence People as an inspirational classic.”
If you would like to attend this session of The Montreal Business Book Club or would like to be put on the email list for future notices, please contact me: Mitch Joel.
Here are some important links:
Keith Ferrazzi Website
Never Eat Alone Blog
Amazon.ca – Never Eat Alone
Indigo – Never Eat Alone
I hope you will join us for another lively discussion.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.

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