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Marketing In The Round

Episode #312 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.

Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (

Welcome to episode #312 of Six Pixels Of Separation – The Twist Image Podcast. Nothing excited me more than finding out that two of the most interesting people in social media – Gini Dietrich (Spin Sucks and Arment Dietrich) and Geoff Livingston (Welcome to the Fifth Estate and Now Is Gone) – teamed up to co-author a brand new book, Marketing In The Round – How to Develop an Integrated Marketing Campaign in the Digital. I’m not sure how often these two big-brains do interviews together, but I’m thrilled that they even entertained the idea with me. If your business is still struggling with digital marketing and how it integrates into your organization and all the way down to your marketing campaigns, you do not want to miss this discussion. Before getting on with the show, I am frequently asked about the music at the end of the podcast. The song is ‘St. Lawrence River’ and it’s by David Usher. I’ve been friends with David forever and his music always inspires me. He let me know that a new project he’s working on, Artists For Amnesty, is giving away this song for free. Just go to the site and follow the instructions. Enjoy the conversation…

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation – The Twist Image Podcast #312.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.

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