Margot Bloomstein On Trust And Beating Consumer Cynicism – This Week’s Six Pixels of Separation Podcast

Episode #785 of Six Pixels of Separation is now live and ready for you to listen to.

Margot Bloomstein spends her time in the content strategy industry. She’s the author of Content Strategy at Work and the principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston. For more than twenty years, she has led workshops, keynoted conferences, and advised marketing teams around the world. She developed the popular message architecture-driven approach to content strategy and created BrandSort, a tool embraced by consultancies to help their clients clarify their communication goals. More recently, she published the excellent (and timely) book, Trustworthy – How the Smartest Brands Beat Cynicism and Bridge the Trust Gap. In an actionable framework focused on voice, volume, and vulnerability, her new book is about how to employ concrete tactics to help your business regain trust, respect, and customer loyalty. More importantly, how can you lead your organization and audience from cynicism toward something far more productive: hope. Enjoy the conversation…

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation #785.

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