Madison Avenue Manslaughter

Episode #495 of Six Pixels of Separation – The Mirum Podcast is now live and ready for you to listen to.

The book Madison Avenue Manslaughter – An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies, has been sitting – front and center – on my desk since it was released in June of last year. I’ve been reading it slowly. Very slowly. Trying to deconstruct and define the path for both my agency, Mirum, and this industry that I love so dearly. There is trouble in the air. Disruption is racing through the marketing industry at a pace that is unprecedented. I’m not sure anyone saw the myriad of ways that the agency model is being pushed, pulled, stretched, consolidated and digitized. The author of Madison Avenue Manslaughter is Michael Farmer. Prior to founding Farmer & Company in 1992, Farmer was a strategy consultant with The Boston Consulting Group and a Director of Bain & Company. He has been committed to bringing Bain-like analytical and strategic disciplines to the advertising industry for over two decades, in many diverse regions around the world. He is experienced, insightful and passionate about the world of advertising agencies. Enjoy the conversation…

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation – The Mirum Podcast #495.