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Leveraging Blogs For Corporate Communications Conference

Right under the envelope for the 2005 Digital Marketing Conference was the brochure for The Canadian Institutes’ Leveraging Blogs For Corporate Communications – Maximizing Marketing Opportunities And Mitigating The Risks conference which is taking place on December 5th and 6th, 2005 at the Marriott Bloor Yorkville Hotel in Toronto, Ontario.
I will be co-presenting on the Monday at 2:45 pm in a session titled: Leveraging Blogs For Cost Effective Communications Channel Alternatives with Chanchal Bhattacharya who is an Instructor for the Department of Political Science at York University. Our session will discuss key topics like:
– Will Blogs help you sell more product?
– How to use a Blog for a new product launch.
– How to use Blogs as an information source.
– How to create the right “voice” for your Blog.
And much more.
There are varying price structures for this two-day conference. I will be attending (and even Blogging from) the entire event. For more information and to get a full schedule, please visit this website: The Canadian Institute.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.

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