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Lee LeFever On Building A Lifestyle Business – This Week’s Six Pixels of Separation Podcast

Episode #749 of Six Pixels of Separation is now live and ready for you to listen to.

In the early days of blogging and podcasting (2004/2005), I spent a lot of time teaching business professionals about digital marketing and media. One of the more confounding technologies to explain was RSS – the way in which someone would subscribe to a blog/podcast, and how they would be notified when something new was published. RSS stood for Really Simple Syndication, but it was really hard to explain. I came across a video on YouTube that was called, RSS In Plain English, by a company called, Common Craft. They used a whiteboard and paper cutouts to explain RSS, and followed it up with countless other videos. These videos became so popular that their format was then copied by many until it became a genre unto itself. Lee LeFever was the founder (and maker) of those videos. Known as the “explainer video genre,” Lee (along with his wife, Sachi) have continued on growing this business. In 2012, he published his first book, The Art of Explanation, and more recently his sophomore effort, Big Enough – Building a Business that Scales with Your Lifestyle. Big Enough will help you chart a different kind of career path. If you’re interested in entrepreneurship, business strategy, and e-commerce, this show is perfect for you. Enjoy the conversation…

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation #749.

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Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.