Categories: Articles

La Presse Covers Twist Image At InfoPresse Internet Day

Yesterday was a great day. I gave the opening keynote address for the InfoPresse Internet Day. There was a sell-out sized crowd (two hundred and fifty plus marketing professionals), and it was a true honor to sit next to Cory Treffiletti during lunch. All of the speakers were great, and I was especially awed by Louis Gagnon from Monster.ca and Martin Courchesne from Canoe. There are some killer interactive marketing programs being run only in Quebec that are, without doubt, world class.
After presenting Six Pixels Of Separation – The New World Of The Internet, I was approached by La Presse journalist, Marie-Eve Morasse for an interview.
The result is: Marketing 2.0 Sur Internet (the article is in French).
Here’s a brief description from the article:
“Le temps où les compagnies annonçaient leurs produits en achetant une bannière en haut d’un site Web est révolu. Spécialiste du marketing Internet, Mitch Joel appelle les annonceurs à mieux exploiter Internet.”
Loosely translated, it says that the days of companies’ advertising online with banners are evolving. Internet specialist, Mitch Joel, asks marketers to use other opportunities when exploring online marketing.
A special thanks to the Thomas and Marisa at InfoPresse for all of their help and support.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.