Categories: Articles

Kanoodle Looks To RSS Ad Delivery

So will it kill the Blog?
Can someone Blogging skew their content based on whether or not they’re getting corporate bling?
I’ve been having some candid conversations about this for the past while but it was heated up today when Kanoodle announced that they will feed ads through RSS. I had emails akin to “well, there goes the neighborhood.”
I don’t think it’s that grave. There are already people doing it and the flame dies fast. The people getting the traction, traffic and triumph are the ones publishing for passion – not profit.
So, how does the profit develop? It’s not advertising (that will just be a side bonus and some pennies for the piggy back). The true profit will come from the integrity of publishing relevant and fresh information with a human voice and commitment. This will get you more business, a higher profile, maybe a book deal or a regular column in one of those glossy mags and, most importantly, it will put you ahead of the pack.
The money in Blogging is not the ads. It will help but it’s a small fraction of where the real action is – which is how big can you blow it up, get noticed and use it to build value, humanity, loyalty and buzz.
Having some content-based ads on the site, if not abused, could add some value. But nothing close to what value will be driven by your candid words.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.