It's The Position And Principle That Brings An Idea To Life

Whether you’re trying to brand a new product or service or write a speech that will change the world, there is one universal truth…

It is – and always will be – about the position and principle – that gets an idea to come to life and how it spreads. Steve Paikin of The Agenda with Steve Paikin had this fascinating conversation with Ted Sorensen (John F. Kennedy‘s speechwriter and the person many credit with the infamous line, "Ask not what your country can do for you, ask what you can do for your country") about what it takes to write a speech that will change the world and change people’s minds.

If you’re interested in Marketing, communications, advertising, messaging, public speaking and getting ideas to spread, spend the next twelve minutes watching this…

Sadly, Sorensen passed away in October of this year.