Categories: Articles

Instapaper Is A Must

There’s nothing new about online bookmarking. What makes Instapaper so amazing is not what it has… but rather what it doesn’t have.

If you’ve dabbled with tools like Delicious and Google Bookmarks, then you know that there is no lack of online (and free) tools to help you organize your online content and share it with others. Instapaper has been around for a while, but what makes it that much more powerful is how well it now integrates with an e-reader and the iPhone. That’s the real win here (but even if you don’t have a digital reader or an iPhone, it is still worth checking out).

Read it later.

Instapaper has a very basic sign-up process that then allows you to place a bookmarklet that says "Read Later" in your browser bar. Any time you come across a piece of content online that you don’t have time to read at that moment, you can save it for later without ever leaving the page or clicking/typing anything additional. Simple and basic, and that’s the point. On top of that, you can then download everything you are saving into PDF, Kindle and ePub format – essentially creating your own magazine of worthwhile content (say goodbye to physically printing all of those interesting articles and Blog posts). Instapaper also formats the content in a highly readable and visually appealing way.

Going mobile.

Though there is a free iPhone application for Instapaper, the full version (at $4.99) is worth every tiny penny (you can compare both versions here: Instapaper iPhone App). With the app, you can read all of your content, archive it, set up specific folders and everything else that you can do with the online version. On top of that, you can actually save content to read later directly from your iPhone (it’s a bit of a workaround, but the instructions are very easy and clear to follow).

It’s basic, it’s simple, and it’s easy (yes, it bears repeating).

Unlike other online bookmarking tools that enable you to share (like an online social network) or that have multiple fields to rename the title, add tags, etc… Instapaper keeps it simple (one click and it’s saved) and that’s what makes it so powerful. Coupling that to the e-reader and the iPhone app make the circle complete. If you like to read and consume information online, this is the grand slam homerun of content management.

Do yourself a favour and get Instapaper.

(both Hugh McGuire and Matthew Forsythe have been talking up Instapaper for a while… I finally "get it" – thanks guys!).

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.