Categories: Articles

InfoPresse Publishes Le Web Selon Mitch

I thought the publishing date was going to be Thursday, but it turned out to be today. As I mentioned in my Blog posting, InfoPresse Next Week, I have been asked by InfoPresse Magazine to provide news items and insight from the Digital Marketing space. The column was published today in their daily e-newsletter, Quotidien InfoPresse, and is called, Google Poursuit Sa Conquête.
This first installment is all about the many new initiatives Google has put out in the past little while, including new video ads in the form of Pay-Per-Click like AdWords.
The articles will be in French, and here’s a sampling from the first one:
“Google s’apprête à poursuivre la révolution du marketing en ligne lancée par AdWords en y ajoutant des publicités vidéo payables au clic. La nouvelle annoncée cette semaine a été accueillie par un barrage de commentaires négatifs parmi les blogueurs, ce qui est habituellement un signe que l’initiative va connaître beaucoup de succès!”
You can read the full news item here: InfoPresse – Le Web Selon Mitch – Google Poursuit Sa Conquête.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.