Categories: Articles

In Vancouver? Come Meet Up

I used to hit Vancouver nearly twice a year. I love the city along with the Province of British Columbia (even more now that I have family out there).
I was recently invited by the IIMA (International Internet Marketing Association) to give an evening presentation discussing online branding. Well come and hang out! on April 13th at UBC Robson Square from 6:00 – 8:00 pm, I am presenting: The “It” Factor – Create A Resonating Online Brand.
Here is the description of the event from the IIMA’s website:
You know “It” when you see “It.” How do online brands like Google, eBay, Yahoo! and Hotmail do it so fast? What made Burger King’s Subservient Chicken spread? Learn how to turn your business into something people will talk about, remember, use and tell everyone else about. The “It” Factor includes elements of strategy, design, content, technology, buzz and strokes of genius into something so simple that people not only buy your brand, but join it. Understand the main factors that make “It” happen. Learn how to inject “It” into your business and how to use “It” to gain lifelong loyalty and retention. Become a micro (or even macro!) monopoly in your space. Understand the main laws that make “It” happen. See real-life examples of how Gillette, Blackberry, Nike and even the rock band Kiss use “It” to capture mindshare at every touch-point…and how you can too.
Here are the details and you can register here:
Date: Wednesday, April 13, 2005
Venue: UBC Robson Square, 800 Robson St. (C680)
Time: 5:00 PM to 6:00 PM Registration & Networking
6:00 PM to 8:00 PM Presentation
Light refreshments will be served
Price: $35 Members, $55 Non-Members
If you’re in the area, stop in, say hi, have a drink and a laugh.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.