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IMC 2005 Coming To Montreal

IMC 2005 is being held March 14th – 16th in Montreal at the Hotel Crowne Plaza (505 Sherbrooke East). For the past three years I have spoken, sat on panels and attended all of the sessions. I love IMC because when I usually go to internet-based conferences they are large, focused on one specific area of internet marketing (i.e. just email, search engines, etc…) and offer little networking beyond the people sitting to the left and right of you.
IMC is a great opportunity to see and hear about the entire landscape of the online marketing world including: domains, email, search engine, banners, creative, Blogs, wireless, analytics, usability and much more. Plus, it usually attracts a smaller crowd and this gives everyone an amazing three days to interact with people like eMarketer‘s Geoff Ramsey, T-3‘s Gay Gaddis, Fjord/Cassette‘s Tara ODoherty, yours truly and many more.
To see the current list of confirmed speakers (more to be added soon), click here.
To register for this event, click here.
Here’s a rough draft of my keynote presentation description:
The Nuts – If Marketing Is Like Poker You Need The Best Hand
Understand that the term “integrated marketing” sounds more like a surgical procedure than how to best strategize your business for tectonic growth. Learn how to build your business around multiple marketing and communications programs that dissolve the online/offline antiquated approach for a goal-centric, money-making long-term strategy that is simple, easy and immediate. Come see how everyone from Google to Apple did it and does it and how you can too… at a fraction of the cost. Remember they weren’t always Google and Apple – not too long ago they were just like us – great ideas, strong initiatives and tight budgets. The Nuts will be an interactive discussion on what you can do in marketing and communications – both online and offline – to weigh the odds in your favor and flush the competition.
I hope to see you here in Montreal.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.