If You Could Only Have Five Marketing Books…

Packing for the next trip to the Space Station? You know how tight those weight restrictions must be. Virgin Galactic has your first-class ticket booked, but you might be a little lonely if the weather is overcast. Thankfully, Richard Branson made the restrictions a little looser than what the folks over at Boing Boing uncovered here: TSA screener: 2-Book Max On Flights, you can take five books with you.

What would your five must-read Marketing books be?

Here are mine (in alphabetical order):

– The Cluetrain Manifesto – The End of Business as Usual by Christopher Locke – Rick Levine – Doc Searls and David Weinberger.

There’s no doubt that this still proves to be a seminal piece of Marketing literature. Weinberger’s other books rock as well – Everything Is Miscellaneous and Small Pieces Loosely Joined.

– Life After the 30-Second Spot – Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising by Joseph Jaffe.

Jaffe has his latest book, Join The Conversation, out now as well.

– Purple Cow – Transform Your Business by Being Remarkable by Seth Godin.

Godin’s latest, Meatball Sundae, would have made the cut if there was room for six.

– Re-imagine – Business Excellence in a Disruptive Age by Tom Peters.

Not a Marketing book so much as a general business book, but it’s chock full of marketing insights.

– Waiting for Your Cat to Bark? – Persuading Customers When They Ignore Marketing by Bryan Eisenberg and Jeffrey Eisenberg.

Because, ultimately, this book describes what Marketing does – it creates a scent that gets consumers to buy.

What’s in your space pack?