Categories: Articles

I Am Younger, Wealthier And More Connected Than You

This morning I got my copy of Research Brief provided by The Center For Media Research. Today’s email was titled: Bloggers Are Younger, Wealthier and High Speed Connected.
This report is connected to a comScore Networks PDF titled, Behaviors Of The Blogosphere: Understanding The Scale, Composition And Activities Of Weblog Audiences.
The August 2005 report claims that almost fifty million Americans (which is about 30% of the total U.S. Internet population) visited some form of Blog in the first quarter of 2005.
Two other key points were:
1. “Compared to the average Internet user, Blog readers are significantly more likely to live in wealthier households, be younger and connect to the Web on high-speed connections.”
2. “Blog readers also visit nearly twice as many web pages as the Internet average, and they are much more likely to shop online.”
You can view the full report here: Behaviors Of The Blogosphere: Understanding The Scale, Composition And Activities Of Weblog Audiences.
I have to tell you, I don’t feel younger, I’m probably not wealthier but I may be just a little more connected than you. Take that as you wish.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.