Categories: Articles

How To Set Your Blog On Fire (Literally)

The easiest thing to do is to react to something immediately. It’s usually a knee-jerk reaction, you scramble your thoughts together and hit the "publish" button. Sometimes you’re proud of the result, other times you’re embarrassed and – for the most part – the feeling is that you wished you has taken more time to think it through, read how others reacted and spent some more time formulating a more thorough opinion.

Then there are those who just Blog and could care less about what happens after that.

I’m not being critical of any of those approaches (I’ve done all of them individually and even some in combination ;), but there is another way to get your thoughts out there: don’t publish them at all.

Yesterday, I read a Blog posting that really got under my skin. The topic, Blogger and Blog are not important (in fact, I have a strong affection for both the content and the Blogger). I read the Blog posting twice to make sure I was catching all of the angles. I formulated a comment and re-read it many times. I had this sinking feeling that if I had published it there would have been a lot of backlash. You know that feeling – we’ve all done it before – where you write an email, hit the "send" button but you know – deep down – that it’s going to get you in trouble, and yet you can’t help but send it anyway.

I did not hit the "publish" button. I copy and pasted the comment from the Blog’s comment posting section into a Word document. I re-read it throughout the day, edited it, added more commentary, deleted some thoughts and language, tightened it up, etc… Then I decided to leave the comment be and write a full-on Blog posting response to post here on Six Pixels of Separation. I thought it was a masterpiece (if I do say so myself)… maybe one of the better Blog postings I had written in a long time.

Then I thought back to a great story I had read about the martial arts legend, Bruce Lee. Lee died well before his time. He was not just a great action movie star, but a deep thinker. I read (and re-read) his book, Tao of Jeet Kune Do, frequently. Lee used to write his thoughts down on paper and when he was done, he would set them on fire. It was a cathartic exercise. One where the simple act of getting his thoughts out of his brain on to paper was the primary goal. It wasn’t important if anyone read them or validated them. For Lee, just putting them down and completing his thought was validation enough.

It is a great exercise to do every once in a while. Put your thoughts down, think them through, get all of that energy down from your brain into the keyboard and on to the screen… then set them on fire.

I was not trying to avoid any form of confrontation by not posting my thoughts to that individual’s Blog or here on my own, there was just no point in the end. I needed to get something off of my chest, and I accomplished that. Sometimes, it’s a good thing to just set your thoughts on fire once you’ve gotten it all out of your system.

That, or you can hit the "publish" button and use some propane gas and a match to your server.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.

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