Categories: Articles

How To Be Business Awesome (And UnAwesome)

Episode #318 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.

Will businesses ever get it right? Will they ever be able to please all of their customers all of the time. It’s doubtful. While social media has put every company on the spot in terms of having to respond and do the right thing, not a day goes by when someone doesn’t have a complaint that is blasted on Twitter, Facebook, YouTube and beyond. What’s a brand to do? On top of that, if we have customers complaining all of the time and everywhere, does it create a level of noise where, ultimately, there is no brand impact because of the sheer volume? It’s something that Scott Stratten has been looking at (and taking part in) for some time. He blasted out of the marketing gates by gaining a massive following on Twitter (currently approaching 130,000 loyal followers). He converted that popularity into a best-selling business book, UnMarketing – Stop Marketing. Start Engaging, and a speaking career. More recently, he launched his second book, The Book of Business Awesome / The Book of Business UnAwesome. As with everything Scott does, it involves humor and personal stories of how businesses are getting it right and getting it woefully wrong (you can flip the book upsidedown to choose your awesome or unawesome adventure). Here he is… the guy known as Unmarketing. Enjoy the conversation…

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation – The Twist Image Podcast #318.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.

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