Categories: Articles

How Much Screen Time Should Kids Have?

What was your childhood like?

Screens (beyond the television) played a pervasive part in my upbringing. We were one of the first families to have a set-top video game platform (first Pong, then Atari 2600). We had a personal computer long before anyone knew what to do them. My brothers and I would spend countless hours tag-teaming the programming code of a clown bouncing up and down from the magazine of Compute, only to spend many more hours looking for typo and trying to de-bug our failed attempts. I was once sent home from school, because I had written a book report and printed it up on a dot matrix printer, instead of writing it by hand. The teacher said that they couldn’t be sure I had written it, because it was printed by a primitive home printer and not in my own handwriting. With all of that screen time, I still wasted countless hours watching cartoons and television… and playing video games. Looking back, those screens anesthetized my thinking. Time that should have been spent reading, writing, drawing or whatever. Instead, I sat there. Staring. Into the glow of the tubes. Sure, the video games may have helped with some hand-eye coordination, but the technology was still nascent.

What about now?

Video games look real. The better video games require strategy, thinking, leadership skills, communications skills and more. Few people just sit and stare at their iPad, most are deeply engaged, creating, sharing and curating. Still, when we think about smartphones, tablets and kids, we let our dogma creep in. It’s hard to read the MediaPost news item, Kids Using Tablets, Apps More, and not feel like we may be doing some kind of damage to the future generations due to the massive growth in their usage of these devices. From the article: "According to research from The NPD Group, nearly 80% of parents who have children between the ages of 2 and 14 have some type of mobile device (such as a cell phone, smartphone or tablet) – a jump of 16% over the previous year. In 2012, after conducting its first study looking at kids and apps, fewer than half the families surveyed had smart devices, and only about a third of children had used a tablet or smartphone. This year, 51% of children had used a smartphone or tablet, and furthermore, nearly 40% of these kids were considered a primary user of these devices."

Is this good news or bad news?

This week, Google hosted their invite-only event Google Zeitgeist in Phoenix, Arizona. During a session titled, Dare To Challenge, Campbell Brown (CNN and NBC News) asked Joel Klein (CEO of Amplify and former New York City School Chancellor) about kids, screens and constant connectivity. It’s a precarious issue with many different value-based thoughts along with disparate research about whether or not it’s good for kids to be in front of screens as much as they are. His comments were somewhat surprising, intensely pragmatic and very raw: "What is the kid doing on the screen? That’s what is important." Yes, kids must learn how to ride a bike, speak a different language, have good diction and a proper handwriting style, but these are no longer dumb screens pushing asinine content out there (granted, there is plenty of that too, online), but the screen when used properly is a tool that can unfurl a level of creativity and curiosity that is, without question, something most of us could have never imagined having access to. It is a three-dimensional library – text, images, audio and video – that gives us access to some of the smartest people and skills in the world. In fact, some of the best apps for young people will help them learn how to ride a bike, speak a different language, understand proper diction and develop a better handwriting style.

Yes, these connected devices can help us future-proof education like nothing we have seen to date.

Apps that facilitate learning, platforms like Khan Academy to better understand a myriad of concepts taught in school that some teachers struggle to teach and beyond are powerful ways for kids to learn more. It’s easy to to get sidelined by a random BuzzFeed piece on Two Photos Of A Bunny Taking Care Of Mini Pigs That Will Instantly Put You In A Better Mood Unless You Don’t Have A Soul or a YouTube video of cats chasing laser pointers, but that would be missing the point. If you were a parent in the seventies or eighties and you allowed your children to watch TV, you were using the TV as a cheap babysitter. The better parents would – at the very least – encourage these kids to watch something educational, but most of the programming lacked any sort of true depth and interaction. What we quickly realize is that Klein is right. Tablets and smartphones (or whatever wearable technology these devices of today evolve into for these younger generations) will be their notebooks, pens, communication channel, publishing platform, classroom and more. This doesn’t mean that we need kids today with their noses constantly buried into these screens, but it does mean that we all need to do a much better job of understanding that screens are no longer the things we use to waste time and take our collective minds off of our day-to-day lives. These screens have come alive, and a child’s ability to understand this, work with them and – ultimately – use them to create something is going to be a key indicator of their ability to be successful in life.

The diet answer.

Whether it’s a need to lose weight, quit a bad habit or start exercising, everything is about moderation. This includes kids and screens. The challenge is this: what adults do you know that are able to keep the screens at bay? Not for their children, but for themselves. Look around. Restaurants, bars, the middle of meetings, family functions and more. Adults are terrible managers when it comes to their own exposure to screens, so it should come as no surprise that kids – from a younger and younger age – have this innate desire to have a screen in front of them. If we are ever to have moderation, it is the adults that need to lead by example. If we are ever to have kids that will benefit from screens, instead of wasting their time on it, it is the adults who will have to do a better job of figuring out ways to turn these devices from a time killer into an idea generator. Technology has become a self-fulfilling prophecy. Now, we need to ensure that we do a better job of showing these young people, the potential and not the waste.

Klein is right: this isn’t about how much time kids spend with screens, it’s about what’s on the screen. So, what’s on your screen?

The above posting is my twice-monthly column for The Huffington Post. I cross-post it here with all the links and tags for your reading pleasure, but you can check out the original version online here:

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.

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