Categories: Articles

Google Reader – What A RSS Reader Should Be

This is sweet. I’ve been grappling with Bloglines for the past little while after not getting what I needed out of other RSS readers including My Yahoo!, Google personalized homepage, Netvibes and a handful of other feed-enabled sites and programs that I don’t care to mention.
Matt over at Twist Image HQ asked me if I had given Google Reader a go. Truth be told, I had given up. I was happy with Bloglines. Not thrilled, but happy. I gave Google Reader a shot this afternoon, and within a couple of minutes it was up and running and doing, pretty much, what I had hoped other RSS readers would do (but haven’t).
First off, a simple export of the OPML file from Bloglines and an import into Google Reader went off without a hitch. I was also able to sort the unique feed posts by only showing me new entries I have not read while maintaining my full list of feeds in another section. Love it.
If you’ve been wrestling with finding the right RSS reader, give Google Reader a try and let me know if you’re loving it as much as I am.
Grab it here: Google Reader.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.