Categories: Articles

Google News Alerts Now Grabbing Content From Twitter

I could hardly believe my Outlook in box this morning. For obvious reasons, the term “mitch joel” is set as a Google News Alert for me. I prefer to receive Google News Alerts via email because when I am on the road, I can grab a quick glance via my trusted Blackberry.
I was shocked to see this one from last night:
Mitch Joel: Power Within Ottawa comes to a close. Back home in Beautiful Montreal. My brain is fried. I’ve met/talked with too many great people today.
Twitter / Mitch Joel – http://twitter.com/mitchjoel.
Yup, Google is not only parsing and indexing results from Twitter, but it is considering it Google News Alerts worthy. This is a powerful paradigm shift towards acknowledging all content as news worthy.
Twitter – what some are calling a micro-Blog or as I called it: “Twitter Is To Blogging What Post-It Notes Are To Notebooks” – gets some serious street cred as far as I’m concerned when it gets this Google-worthy.
I was so not convinced of Twitter when I first saw it a month back, but as the days troll on and the conversations take on more and more sustenance, it’s becoming clearer what Twitter offers in terms of personal branding, leveraging networked markets and other social media realities. We’re connecting in ways we’ve never imagined possible and Twitter has begun the process of intensifying just how closely connected we all truly are.
I’m wondering if the concepts evolving out of Six Pixels of Separation (the book, not the Podcast) should be renamed Six Twitters of Separation. If you thought we knew too much about individuals because of Blogs and Podcasts, Twitter will, literally, melt your brain.
Does anyone else find it fascinating that, at this moment, I know exactly what people like Robert Scoble, Leo Laporte and Steve Rubel are doing? Oh, I know this because they are telling me.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.